This year, Sodexo entered some of our work into the Addys. We were excited to hear that they won Gold in the photography category. Although, it's nice to get these awards, it's even better to share it with the team that helped create the images. Sodexo has a great team of art directors and brand leaders who understand not only the food but their market. They spend endless hours talking about recipe development, visual propping, layout, etc. I especially have to give a majority of the credit to Brett Dill for managing the creative direction and to Erica Milios for her managing the whole creative team, and of course to Dan Macey and Sharon Sharp for their amazing styling work. Without these people, these images would not have come together to create such a great campaign.
I'll try to inform how I do things, why I do them, and the experiences I have along the way. Hopefully, you can learn from my pursuit of learning how to create images and enjoying all the aspects that it brings.