I'll try to inform how I do things, why I do them, and the experiences I have along the way. Hopefully, you can learn from my pursuit of learning how to create images and enjoying all the aspects that it brings.



We recently teamed up with Rizon Media on a shoot for UPS, part of their "United Problem Solvers Campaign." It was an excellent chance to show off our latest upgrades in equipment along and the evolving talents of our crew.

US based custom menswear brand, J. Hilburn, imports luxury fabrics and materials from all over the world and counts on UPS to manage their shipping logistics. This required UPS to custom tailor their services for J. Hilburn with an onsite manager to facilitate a streamlined delivery to it's clients. It's a fine partnership and we were called in to tell the story.

The high-end RED DRAGON camera system, which delivers one of the highest standards of video and stills in the industry today, was primarily used to capture this project.  Among it's many great features is the ability to pull extremely high-quality still images from video. DxOMark, a comprehensive RAW-based image quality measurement database recently evaluated RED's new 6K DRAGON sensor. The result measured the DRAGON as the best overall sensor they've ever tested, breaking 100 points on their scale. Considering that DxOMark has tested all sorts of cameras (some even more expensive than the DRAGON like the medium format Phase One IQ180), the results are indeed impressive.   All told, It is simply an amazing camera.  It is a goto camera for many top Hollywood productions and allows us to deliver high budget, cinema quality video and stills to our clients.

We enjoyed traveling to the home office of J. Hilburn in Dallas, TX for this shoot and used several locations as our backdrop.  From showcasing the delicate work of the seamstresses in the company warehouse all the way to hearing the stories of success from it's leaders in the corporate office, the RED DRAGON was able to beautifully capture it all.   

Great footage and stills are only half the story, though. This project really came together on the editing table thanks to the remarkable talents of Chris Dellapace with Rizon Media. His experience and know how combined with his ability to keep up to date with the latest and greatest in industry trends and standards all came together to deliver a amazing product for our client.  

We are very proud of this one.  Be sure to check out our finished work for UPS and J. Hilburn here or click the photo above.  

by Dero Sanford